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Featured case studies

Stories from building GTM for a cloud and AI security startup: the problem, what we shipped and what changed.

Featured

Featured Case Studies

Three stories where the numbers moved. Each one shows the problem, what we shipped and what changed.

Laptop on a desk showing website traffic charts climbing+240%Sessions in 90 days
Demand

An inbound engine that tripled traffic in 90 days

Rebuilt the website and content engine so organic traffic and pipeline compound instead of spiking.

Challenge
Pipeline depended on events and outbound. The website was a brochure, not a growth channel.
What we did
Shipped landing pages, pillar content and free tools on a weekly cadence, tied to GA4 events and account based intelligence from Factors.ai.
Result
Website sessions grew 240.6% to 311K in 90 days, engaged sessions grew 253.1%, and the engine supports $2M in influenced pipeline a year.
  • +240%Sessions in 90 days
  • 311KSessions
  • $2MInfluenced pipeline a year
See the full story
Product team planning positioning with sticky notes on a glass wall2xARR, $500K to $1M+
Product marketing

Founding PMM: from $500K to $1M+ ARR

Joined as the first product marketer and helped take a cloud security startup past $1M in ARR.

Challenge
A technical CNAPP platform with no positioning, no sales enablement and a crowded field of well funded rivals.
What we did
Built positioning, personas and messaging, ran GTM for new product lines, and drove adoption through self paced training, free trials and event evangelism.
Result
Part of the growth team that doubled ARR from $500K to $1M+, with a sharp rise in inbound leads from the new product lines.
  • 2xARR, $500K to $1M+
  • 7Marketers in the team
  • $100KAnnual marketing budget
See the full story
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Web analytics dashboard with traffic and conversion numbersGTM in a box+240% sessions in 90 days and $2M influenced pipeline a year. Speaker presenting a product story to a seated teamPMM in a boxFounding PMM work that helped double ARR, $500K to $1M+. Ranking chart on a dark screenAEO/SEO Ranking in a box27.72% AI visibility and the #1 Google slot for CNAPP vendors. Marketer walking through an office with a laptopContent in a boxA 23 type content matrix and 12 live moments in a quarter. Two business partners shaking handsPartner Revenue in a boxPartner programs across $35B of TAM and 7 regions. Team reviewing a go to market plan in a meeting roomGTM + PMM in a boxPositioning, inbound and partners run as one growth system.
More work

More Case Studies

Monitor showing an analytics dashboard with charts and countersDays to minutesTime to produce a quote
Systems

Quotes in minutes, not days

Marketing built the apps sales and finance now run on, including a price quote generator and Slack agents.

  • Days to minutesTime to produce a quote
  • 5Org wide apps shipped
View project
Team AccuKnox at the KubeArmor booth at KubeCon India500+CTF sign ups
Community

A KubeCon India CTF that drew 500+ sign ups

A booth plus a KubeArmor capture the flag in Mumbai that turned visitors into contributors.

  • 500+CTF sign ups
  • 300+New GitHub stars
View project
Startup Award moment on the AccuKnox booth at Security BSides Bangalore 20262025 + 2026Back to back wins
Brand

#1 Startup at BSides Bangalore, twice

Back to back #1 Startup Awards at Security BSides Bangalore, shared with channel partners on the booth.

  • 2025 + 2026Back to back wins
  • 2Partners on the booth
View project
Audience at a conference talk seen from the back of the room8Webinars
Campaigns

12 live moments in a single quarter

A quarter of webinars, offline events and an analyst session, run by a lean team without dropping cadence.

  • 8Webinars
  • 3Offline events
View project
Close up of a screen with performance metrics and scores3Gartner research mentions
Analyst relations

Getting noticed by Gartner and Frost & Sullivan

Analyst briefings that turned into research mentions, awards and a vendor profile.

  • 3Gartner research mentions
  • 2Frost & Sullivan awards in 2026
View project
Syed Hadi with channel partners in Delhi NCR$35BAnnual TAM covered
Partnerships

Partner programs across $35B of TAM

Partner programs in AI security and cloud security with distributors, MSSPs and resellers across regions.

  • $35BAnnual TAM covered
  • JointPartner sourced pipeline
View project

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