I’m Syed Hadi.
I lead product marketing and channel partnerships at AccuKnox, a Zero Trust CNAPP and AI security company. I joined in 2021 when the product was still being built and have worked across project management, product, marketing, sales and partnerships since.
I work best with security and SaaS teams past the zero to one stage who need a sharp story, a partner motion and an inbound engine that compounds into ARR. I completed an MBA at BITS Pilani alongside the day job.
What I Can Do for You
Positioning and messaging
- Category and competitive positioning
- Personas, value props and proof points
- Sales decks, battlecards and one pagers
Channel partnerships
- Partner program design and tiers
- Joint pipeline and co selling motions
- Partner enablement and monthly reviews
GTM strategy and launches
- ICP, pricing and channel choices
- Launch plans for new product lines
- AI search and SEO led growth
Demand and content engines
- Webinars, events and community
- Content matrix built for AI visibility
- Attribution tied to influenced pipeline
Discover My Journey in GTM
- Mar 2026 to presentAccuKnox
Product Marketing and Partnerships Lead
Leads product marketing, solutions engineering and customer advocacy, with partner programs across $35B of TAM.
- Mar 2024 to Mar 2026AccuKnox
Product Marketing Manager, founding team
First product marketer. Part of the growth team that took ARR from $500K to $1M+.
- Jan 2022 to presentKubeArmor (CNCF)
Community Manager
Campaigns and events for the open source project, including a booth push that added 1.4K+ GitHub stars.
- Jan 2021 to Mar 2024AccuKnox
Project Manager and Project Management Executive
Roadmaps, epics and UAT. Worked on the v1.0 GA release of the SaaS platform.
- May 2020 to Dec 2020Visual BI Solutions
Quality Assurance Engineer
Tested a customised Power BI product and raised 100+ bugs.
- Jan 2020 to Dec 2020AIESEC in India
Jr. Project Manager
A UN Sustainable Development Goal project, including volunteering in Egypt.
Moments From the Journey
Photos from the featured section of my LinkedIn profile, newest first.
Jan 2025Happy customers, partner engagements and product growth discussions.
Product Marketing Manager · AccuKnox
Sep 2024Engineers turned booth marketers. Helped push KubeArmor past 1.4K GitHub stars.
Product Marketing Manager · AccuKnox
Aug 2024Team spirit, brainstorming, proofs of concept and execution speed.
Product Marketing Manager · AccuKnox
Jun 2024Remote team together in one frame for an offline work week.
Product Marketing Manager · AccuKnox
May 2024Heads down at Bhive, Whitefield.
Product Marketing Manager · AccuKnox
Apr 2024750+ security companies, and a dedicated AccuKnox booth with our partner.
Product Marketing Manager · AccuKnox
Apr 2024Delivered the welcome note and ran the sessions.
Product Marketing Manager · AccuKnox
2023 to 2024Community meetup with NetApp and the CNCF.
Project Manager · AccuKnox
Jun 2023Alongside the Q1 2023 spot award.
Project Manager · AccuKnox
2023A week of planning and building with the product team.
Project Manager · AccuKnox
Jan 2023The whole team, one room, early 2023.
Project Management Executive · AccuKnox
2022Where it started, with the founding team.
Project Management Executive · AccuKnoxHuman Built Strategy, Powered by AI
Four steps I run on every launch, campaign and partner program.
Research and positioning
Talk to buyers, partners and sales. Map the competitive field. Land one sharp story the whole company can repeat.
Build the system
Turn the story into pages, decks, content and the apps and agents that keep the engine running without manual work.
Launch and enable
Ship it through webinars, events, partners and AI search, then train sales and partners until they sell it better than I do.
Measure and compound
Tie every motion to influenced pipeline and ARR. Keep what compounds, cut what does not.
See the results this process produced.
The full story on one page
Roles, outcomes, education and certifications from 2020 to date. One PDF, ready to share with your team.
