“If you are looking for someone who gets straight to the point and actually gets things done, Syed is your man.”Vineel Kurumella · Director of GTM and Strategic Partnerships, AccuKnox
How Do You Know Your Partner Program Is Ready?
A partner program is ready when you have a defined partner profile, clear margins, deal registration, enablement material, a named partner manager and pipeline targets per partner. This 10 question score checks each of those so you launch or fix the program before signing more partners.
How to use it
- Answer 10 questionsPartner profile, economics, deal registration, enablement and tracking.
- See your scoreOut of 100, with a readiness label.
- Fix the gapsLow scores show what partners will hit first.
- Plan the launchUse the gaps as the first 90 day partner plan.
The formula
Worked example
Strong answers on profile and margins but none on deal registration and enablement might score 60. Those two gaps are the usual reason partners sign and never sell.
More questions people ask
What makes a good channel partner program?
Clear partner tiers, healthy margins, protected deal registration, fast enablement, co marketing funds and a partner manager who reviews pipeline every month.
What is deal registration?
Deal registration lets a partner claim an opportunity so the vendor protects it from conflict and pays the agreed margin when it closes.
How many partners should a startup sign?
Start with a few partners that match your partner profile and prove pipeline with them before adding more. Depth beats logo count.
How do you measure partner performance?
Partner sourced pipeline, partner influenced revenue, win rate on registered deals and time to first deal after onboarding.
