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The GTM tools I actually use

30 tools in 9 categories, behind a marketing, partnerships and SE function at an AI security startup. Every tool here is in daily or weekly use. Tap any card to see how I use it. Looking for the free money calculators? They sit at the end of this page.

Showing 30 of 30 tools

01AI and Agents 5

The AI layer that does the busywork, so the team spends time on judgment.

Claude ProPICKThe thinking partner behind research, drafts and every automation we run.
How I use it. Account research, PR drafts, battlecards and the scheduled workflows that run inside Slack. The marketing team's core AI workflow.Best for. Long context work, writing and agent workflowsVisit Claude Pro →
VIViktorPICKAn AI colleague that lives in Slack and gets things done from a plain message.
How I use it. Lead exports from GA4, video uploads to Drive, review email drafts and recurring pulses for the marketing and SE teams.Best for. Teams that want automation without building an internal tool
MAMagiAn AI assistant for account based research and drafting.
How I use it. Part of the account based intelligence stack behind the AccuKnox inbound engine, alongside Factors.ai.Best for. Account research at speed
ManusA general agent that takes a task and works through it end to end.
How I use it. Design and marketing tasks that need several steps chained together, from research to a finished asset.Best for. Multi step tasks you want handed off, not promptedVisit Manus →
LovablePICKDescribe an app, get a working one. Our vibe coding workbench.
How I use it. Mission Control, the Price Quote Generator, the spends tracker, the Event Leads app and low fi landing pages.Best for. Internal tools and pages without waiting on engineeringVisit Lovable →

02Sales and Outbound 3

Finding the right accounts, the right people and the moment they are ready.

ApolloPICKContact data plus sequencing for outbound campaigns.
How I use it. Prospect lists and outbound campaigns for the lead generation team across India and international territories.Best for. Building and running outbound sequencesVisit Apollo →
LinkedIn Sales NavigatorPICKThe search layer on top of LinkedIn for finding buyers.
How I use it. Account mapping and outbound lead generation for SDRs and BDRs, plus partner account mapping with channel partners.Best for. Account based prospecting and buyer mappingVisit LinkedIn Sales Navigator →
Factors.aiPICKShows which companies visit the site and what moved them.
How I use it. Website visitor enrichment and marketing attribution, one of the two partners behind our 5x marketing growth.Best for. B2B attribution and visitor intelligenceVisit Factors.ai →

03Email and Messaging 2

Owned channels that reach people directly, without an algorithm in between.

BrevoFREE TIEREmail campaigns, lists and automations in one place.
How I use it. Newsletters, product launch emails, G2 review campaigns and funnel lists from TOFU to PROD customers.Best for. Email marketing at startup scaleVisit Brevo →
WatiWhatsApp Business API with a chatbot builder on top.
How I use it. The AI chatbot on the AccuKnox website, answering visitor questions before a human steps in.Best for. Conversational support on WhatsApp and the webVisit Wati →

04SEO and AI Visibility 3

Ranking in Google is half the job now. The other half is getting cited by AI.

LLLLMLabsPICKTracks how often AI answers mention and cite your brand.
How I use it. GEO analytics. It produced the leaderboard that put AccuKnox third in AI visibility, ahead of Sysdig and Prisma Cloud.Best for. Generative engine optimization and AI share of voice
OSOpen SEOKeyword and backlink research at a fraction of the usual price.
How I use it. Our low cost alternative to Ahrefs and Semrush for keyword research and content planning.Best for. Teams that need SEO data without enterprise pricing
PostHogFREE TIEROPEN SOURCEProduct analytics that shows what visitors actually do.
How I use it. Website visitor optimization, session level behavior and funnel checks on key pages.Best for. Understanding behavior behind the traffic numbersVisit PostHog →

05Paid Media and PR 3

Spend that buys reach, and the wires that carry the news.

LinkedIn AdsPaid reach to the exact titles and companies we sell to.
How I use it. Leads and awareness campaigns across AI governance, LLM security and runtime protection, all in AccuKnox blue.Best for. B2B targeting by role, company and industryVisit LinkedIn Ads →
PRWebPress release distribution across news and search.
How I use it. Distribution for partnership and customer win announcements.Best for. Getting announcements indexed and syndicatedVisit PRWeb →
MPMagazine PublicationsPlacements in industry publications.
How I use it. Digital PR features and interviews that carry the AccuKnox story beyond our own channels.Best for. Earned style coverage and thought leadership

06Design and Creative 5

How a small team ships assets that look like a big team made them.

FigmaPICKFREE TIERWhere every design starts, from UX to ads.
How I use it. UX and marketing design, ad creatives, event posters and deck layouts shared across the team.Best for. Collaborative design and handoffVisit Figma →
FreepikFREE TIERStock images, vectors and icons on demand.
How I use it. Images and icons for blogs, ads and social posts when a custom illustration is overkill.Best for. Fast visual assetsVisit Freepik →
FlaticonFREE TIERA deep library of consistent icon sets.
How I use it. Icon sets for decks, one pagers and the website.Best for. Consistent icon styles across assetsVisit Flaticon →
MagnificAI upscaling that redraws detail into low resolution images.
How I use it. Upscaling event photos, screenshots and product visuals for print and large formats.Best for. Rescuing low resolution assetsVisit Magnific →
ExcalidrawFREE TIEROPEN SOURCEA hand drawn style whiteboard for sketching ideas.
How I use it. Architecture sketches, GTM flows and quick diagrams before anything goes into Figma.Best for. Fast diagrams that do not need to look finalVisit Excalidraw →

07Content and Video 4

Formats that travel: recordings, live sessions, long form and every language.

LoomFREE TIERRecord your screen and face, share a link.
How I use it. Async walkthroughs, demo recordings and feedback that would otherwise take a meeting.Best for. Replacing meetings with short videosVisit Loom →
RestreamGo live on several platforms at once.
How I use it. The webinar hosting platform behind our partner webinars and live sessions.Best for. Multistreaming webinars and eventsVisit Restream →
MediumFREE TIERA publishing home with a built in reader network.
How I use it. Knowledge sharing and distribution for long form posts across AccuKnox.Best for. Reach beyond your own blogVisit Medium →
ConveyThisWebsite translation without rebuilding pages.
How I use it. Translating accuknox.com for international markets, including the French site for our partners in France.Best for. Localizing a site for new regionsVisit ConveyThis →

08Website and Hosting 4

The plumbing under accuknox.com. Boring when it works, which is the goal.

CloudwaysManaged cloud hosting for WordPress.
How I use it. Hosts the main AccuKnox website.Best for. WordPress hosting without managing serversVisit Cloudways →
HostingerAffordable hosting for smaller sites.
How I use it. Website hosting for supporting sites and microsites.Best for. Low cost hosting for side propertiesVisit Hostinger →
WordPress PluginsThe extensions that keep a WordPress site fast and functional.
How I use it. Website efficiency, caching, SEO and page building on accuknox.com.Best for. Extending WordPress without custom codeVisit WordPress Plugins →
WP FormsDrag and drop forms for WordPress.
How I use it. Lead collection forms across the website, from demo requests to gated content.Best for. Lead capture on WordPress sitesVisit WP Forms →

09Learning and Enablement 1

Training that turns partners and customers into people who can sell and run the product.

ARArythmaticThe learning management system behind AccuKnox training.
How I use it. Runs the partner and customer training portal, with self paced courses and self sign up.Best for. Structured product training at scale
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Recommended reading

For the developer and DevRel side of this stack, read Atharva Shah, Technical Content Lead and DevRel at AccuKnox.

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