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From missing in AI answers to 27.72% AI visibility.

How the AccuKnox marketing team made a CNAPP vendor one of the most cited names in AI search across the security category.

27.72%AI visibility across tracked answers
12K of 42KTracked AI answers that mention the brand
#1Google answer slot for CNAPP vendors

Team results at AccuKnox, a Zero Trust CNAPP and AI security startup, where Syed leads product marketing and partnerships.

The situation

Where It Started

Security buyers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews which CNAPP vendors to shortlist. If a vendor is missing from those answers, it is missing from the deal before sales ever hears about it.

AccuKnox competed with much larger, better funded vendors that already owned the classic SEO results. The team needed a way to show up in both Google and AI answers without outspending them.

What we did

Three Phases, One Owner

The same three phase shape runs inside AEO/SEO Ranking in a box.

01Audit and baseline
  • Technical SEO audit and fixes across the site
  • Baseline share of AI answers tracked on LLMLab
  • Competitor gap list for buyer questions
02Build for AI answers
  • A 23 type content matrix built for AI visibility
  • Buyer guides, comparisons and checklists for each category
  • SEO, SEM and backlink work running for four to six months
03Measure and compound
  • Share of AI answers tracked every week
  • Pages refreshed where competitors gained citations
  • Wins fed back into sales and partner messaging
What changed

The Results

  • AccuKnox reached 27.72% AI visibility, mentioned in 12K of 42K tracked AI answers.
  • The site took the #1 Google answer slot for CNAPP vendors.
  • AI visibility ranked third for security, ahead of Sysdig and Prisma Cloud.
  • The same engine grew website sessions 240% in 90 days.
The lesson. AI answer engines cite pages that answer buyer questions directly. Comparisons, checklists and clear definitions earn citations far more often than product pages.
“If you are looking for someone who gets straight to the point and actually gets things done, Syed is your man.”
Vineel Kurumella · Director of GTM and Strategic Partnerships, AccuKnox
Built with and featured at
AccuKnoxCNCFKubeArmorBSides BangaloreGrowthXBITS Pilani
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